I just broke down Wayfair’s incredible SEO strategy. They have been the pinnacle of SEO in the enterprise ecommerce space for years and now you can learn some of their secrets.

Here’s what you’ll find inside:
✅ Smart SEO plays broken down step-by-step
✅ What’s driving conversions (not just traffic)
✅ Opportunities that Wayfair could use to scale even further

This isn’t a teardown. It’s a celebration of what works – with a few pointers on how to go even further.