The Ecommerce SEO Profit Blueprint: The 5 Mistakes Costing 7-Figure Store Owners Money + How To Fix Them (Without Hiring Expensive Agencies).
Building a scalable SEO channel is really tough.
With shifting algorithms, endless ranking factors, and technical headaches, many ecommerce brands feel like they’re spinning their wheels.
You’re pouring time and money into SEO, but you’re not seeing any results.
This lack of SEO success means you’re becoming over-reliant on paid ads. The trouble is, if your ad costs go up, it puts your entire business at risk.
I’ve scaled an ecommerce brand past the 7-figure mark, worked with hundreds of clients, and built my own DTC brand to 6 figures using SEO.
This means I’ve seen the biggest mistakes that hold brands back.
Essentially, I’ve figured it out the hard way, but you don’t need to.
I’ve put together a free 5-day email course that breaks down the five critical mistakes ecommerce brands make when trying to scale and how to fix them.
The course is for brands that are serious about growth. No generic SEO tips, no fluffy theory, just real insights from someone who’s been in the trenches.
Sign up now, and you’ll get at least one game-changing insight, if not five.
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What You'll Discover:
Day 1: Mistake#1: Ignoring Your Category Pages Is Costing You Thousands
Most ecommerce brands treat category pages as an afterthought, missing out on massive traffic and revenue potential. Learn:
- How to structure category pages for maximum visibility and conversions.
- The overlooked content elements that make or break rankings.
- A proven internal linking strategy that boosts category page authority.
Day 2: Mistake #2: Wasting Blog Traffic By Not Capturing Emails.
Your blog is a traffic goldmine, but only if you know how to convert visitors. Discover:
- The email capture system that turns passive readers into lifelong customers.
- The blog-to-revenue strategy that significantly boosts sales.
- How to create content that ranks, attracts buyers, and drives repeat business.
Day 3: Mistake #3: Out-of-control faceted navigation that’s dragging your whole site down.
Bloated, messy navigation can lead to thousands of low-value pages that clog up Google’s index. This dilutes your rankings and slows your entire site’s growth. I’ll show you:
- Why thousands of low-value pages could be draining your SEO potential.
- The steps you need to clean up your faceted navigation and regain lost rankings.
- How to structure filters and facets properly for both Google and shoppers.
Day 4: Mistake #4: Chasing Impossible Keywords While Ignoring Easy Wins
Most brands go after broad, high-volume keywords they’ll never rank for while overlooking low-competition, high-conversion terms already hiding in their own data. I’ll show you:
- How to use Google Search Console to uncover easy-win keywords you’re already partially ranking for.
- The simple system for turning those keywords into targeted collection pages that rank fast.
- How to avoid keyword traps that drain your SEO efforts and delay results.
Day 5: Mistake #5: Skipping Discount Pages and Letting Sales Slip Away
Every day, potential customers Google your brand name followed by “discount code”. If you don’t have a page that shows up, someone else will. Discover:
- Why not having a branded discount page sends your warmest traffic to affiliate sites.
- How to create a high-converting discount page that captures search traffic and recovers lost sales.
- The simple SEO tweaks that help you outrank coupon sites and keep customers on your site.
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This Course Is Perfect For Ecommerce Brands That Are:
- Generating 7 figures in annual revenue but seeing minimal organic traffic.
- Over-reliant on expensive paid ads and looking for a scalable alternative.
- Frustrated with SEO efforts that haven’t produced real ROI.
- Serious about fixing their SEO mistakes and unlocking lost revenue.
This Is NOT For:
- Brands looking for overnight success (SEO is a long-term investment with high ROI).
- Companies unwilling to implement the necessary fixes.
- Store owners who can’t dedicate 4-5 hours per week to execution.
Stop Letting Competitors Steal Your Customers
Right now, buyers are searching for your products. The only question is: will they find you or your competitor?
This 5-day course contains the exact strategies I use with clients who pay me $5,000+ for consulting. The information inside is worth at least that much to your business, but for a limited time, I’m giving it away for free.
Enter your email below to get Day 1 of the Ecommerce SEO Profit Blueprint:
Start the free course today
Meet your SEO: Freddie Chatt
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Hey, I’m Freddie!
I was thrust into the world of SEO in my first role as a digital marketing assistant back in 2012.
And it took off!
The first year we achieved triple-digit growth and after five years, it was an 8 figure channel for the brand.
During my time in house I worked on projects including domain migrations, internationalisation, content-led campaigns, community link building and everything in between.
Since 2019, I’ve been a full-time SEO consultant working with hundreds of store owners helping them grow with SEO and have accumulated a deep understanding of what works and what doesn’t in SEO for online stores.
I used this knowledge to grow my own ecommerce brand (Village Cricket Co.) into a six-figure brand using just SEO.
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