My 12 Month Ecommerce Content Strategy contains (but not limited to, spending on your specific platform or needs) the following topics:
Existing Content Performance Analysis
Kicking off the strategy, I’ll review your current content to give a general health check of it’s SEO performance.
You’ll get a detailed look at how your existing content is performing and recommendations to improve it.
12 Month Content Plan
Following an in-depth review of your audience & product range combined with comprehensive keyword research, you’ll receive at least 52 content ideas for your online store.
These content ideas will be a range of ideas across the purchase funnel, from top of the funnel content for traffic and awareness to bottom of the funnel sales-driving content.
Content Specific Details
As part of the strategy, each piece of content within the plan will contain a main target keyword, a range of secondary keywords to target (subject to demand), as well as other details such as target content length based on content that currently ranks for those keywords.
You can use these details to brief your team or writers to ensure you maximise your opportunity to rank and drive traffic.
Content Promotion Checklist
Creating the content is just one part of the puzzle, promoting your content is crucial to getting your site appearing in Google, driving traffic from a variety of sources as well as building links to your content.
Different types of content require different promotion tactics – I’ll outline the best tactics to use each type of content presented within the strategy.
Prioritised Execution Plan
The proposed content will be prioritised through a combination of factors including, traffic potential, opportunity to rank, sales potential, etc.
This will enable you to get the best ROI on your content marketing efforts. The exact timeline will depend on your internal resources to execute. If you need further support in executing, feel free to reach out.