My Ecommerce SEO Audit Service contains (but not limited to, spending on your specific platform or needs) the following topics:
Performance & Competitor Analysis
Kicking off the audit, I’ll review your current performance of your site and its both short and long term changes. This can often find quick fixes to underlying issues.
A review of close competitors can also unlock key opportunities for both keywords, content and links.
Technical Crawlability & Indexability
I’ll review the technical setup of your site, to ensure Google and other search engines can easily find their way to and around your site.
Additionally, I’ll look at the volume of pages you have compared to those driving organic traffic to find opportunities to improve the structure of your site.
On-Page Setup & Structured Data
SEO basics such as titles, H1, alt tags, can often be forgotten over time and can present a great opportunity to be freshened up for a boost in traffic.
Additional opportunities will be reviewed around structured mark up for FAQs, product reviews, breadcrumbs and more.
One of the biggest levers for ecommerce brands to maximise their organic search traffic is through high-quality relevant content.
I’ll review your current approach and advise on a full-funnel approach to maximise the return on your SEO-led content strategy.
A solid link profile and brand are crucial to SEO success, as part of the SEO audit I review your existing links to determine the overall quality and provide recommendations on how to improve the authority of your site.
The biggest source of frustration for a user (and search engines) is when your website takes too long to load – this is one of many UX related issues that could be impacting your organic performance.
I’ll tell you how to improve performance from easy wins to more complex tasks.
An often untapped opportunity for ecommerce brands already selling overseas is to up their international SEO game to improve rankings across your target markets.
If relevant, I’ll review your current setup and provide recommendations on things such as hreflang and localisations.
Prioritised Execution Plan
With a deep-dive into your site complete and written up. I’ll provide you with a prioritised attack plan to get the quickest and biggest wins for your brand.
The exact timeline will depend on your internal resources to execute. If you need further support in executing, feel free to reach out.