Quick SEO Audit
Shopify is a solid platform for SEO, they have their drawbacks but the platform is strong from a technical viewpoint for a small ecommerce store with a handful of popular products.
There were a few common SEO issues which I fixed right away, including fixing the product URL structure to allow Google to more easily crawl the indexable product pages.
Being an emerging market, we spoke with a lot of customers to find out their questions about the product both pre and post-purchase. The market also crossed over with some more established markets that I was able to pull additional keywords from.
I mapped the keywords to existing or new pages. Prioritising the target list through a combination of the opportunity to rank and commercial value.
From the keyword research mapping, I created a consistent publishing and promotional schedule for content.
I looked to create a mix of keyword-targeted commercial landing pages and blog content in a hub and spoke approach to maximise the potential of the keyword opportunities.
I mixed up link building with a few different strategies and they executed this in-house with my support.
A few of the core tactics we used were:
- Gift guide link building
- Competitor link analysis & replication
- Targeted blogger & influencer giveaways