There are hundreds of small cricket equipment brands in the UK and further afield. These pop up and drop off every now and then and this often leaves relevant domains that have picked up a few links ripe for the taking.
We have purchased a couple of old brand domains and redirected them to ours, this would have boosted our overall domain authority making it easier and quicker to rank for our target keywords.
We have utilised digital PR to acquire some high authority links from relevant and authoritative sites including The Cricket Paper, Cricket Yorkshire and Sage. Whilst also getting interviewed on BBC radio.
We achieved this by targeting very specific journalists who had covered similar stories on the affordability of cricket and pitched our story as a working solution to the problem.
We have also launched the first price-based survey into grassroots cricket and plan to use this data as leverage to pick up further relevant and authoritative links.