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SEO Tools & Resources

My favourite tools for running SEO campaigns and growing ecommerce brands.

NOTE: Of course, some links on this page are affiliate links. That means I earn money if you buy through my link. This in no way affects my suggestions. I only recommend products I know, love, and trust.

All-in-one SEO tools

Keeping everything in one place makes it super-easy to learn the tool, I use these tools on an almost daily basis with many clients.

Semrush

All-encompassing digital marketing suite covering SEO, PPC, SMM, and content strategy, offering keyword analytics, site audit, and competitor analysis.
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Ahrefs

Ahrefs builds online SEO tools and creates free learning materials that help millions of website owners around the globe to get more traffic from search engines.
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Mangools

Affordable, user-friendly SEO toolset comprising keyword research, backlink tracking, SERP analysis, and site profiling to help optimise website performance and rankings.
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Resources to learn ecommerce SEO

New to SEO? Here are the best resources and courses to level up your skills to become an expert.

LearningSEO.io

Start learning SEO or expand your SEO education to grow your site’s organic traffic by understanding every aspect of SEO in order to become or grow further as an SEO specialist with Learning SEO.
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Summer of SEO

A complete free 4-week course with daily (weekday) lessons covering all topics of ecommerce, from the common technical challenges to creating content that converts.
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Ecommerce SEO Bootcamp

Join other online store owners growing their sites with SEO. The exact same system I used to go from launch to hitting over $10,000/month with zero paid ads.
Get instant access

Tools for ecommerce keyword research

The fundamentals of SEO, keywords! Uncover the best opportunities for your brand that will send you above your competitors.

Keyword Insights

Generate thousands of keyword ideas, group them into topical clusters and create incredibly detailed content briefs effortlessly.
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AlsoAsked

Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions. Map relationships between topics visually with generated graphs and export data in bulk CSVs.
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Google Search Console

Criminally underrated and free. Google Search Console shows you the real data around search impressions to know where you need to optimise.
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Shopify SEO Tools & Resources

Shopify SEO doesn’t need to be difficult. It’s a great platform that can scale to hundreds of thousands of visitors each month.

SEO Manager

SEO Manager is a simple-to-install, user-friendly app that makes it easy for merchants of any size to understand and optimize their store’s SEO.
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With little history of SEO on site but extensive Google Ads data, a content-led SEO approach brought a huge increase in sales from organic search for the brand.
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Shopify SEO Course

Join other Shopify store owners growing their sites with SEO. Learn how to optimise your store and go from zero to £10k/month from SEO.
Coming soon

SEO Crawling & Auditing Tools

Your website needs to be crawlable or you have no hope in ranking, here are the best tools to use for crawling and auditing your site.

Sitebulb

Sitebulb isn’t just a website crawler. It analyses data from an SEO perspective, guiding you through the process of delivering actionable website audits.
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Screaming Frog

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by auditing for common SEO issues.
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With little history of SEO on site but extensive Google Ads data, a content-led SEO approach brought a huge increase in sales from organic search for the brand.
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Tools for ecommerce content marketing

Content-led SEO is one of the best ways to scale. Build topical authority, backlinks and drive sales with this amazing tools.

Surfer

Don't leave your SEO strategy up to chance. Surfer will give you a SEO workflow to boost your organic traffic, increase your visibility, and improve your rank.
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Keyword Insights

Generate thousands of keyword ideas, group them into topical clusters and create incredibly detailed content briefs effortlessly.
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MyContentPal

My Content Pal offers SEO content writing services that don’t break the bank. You’ll get content researched, prepped, and delivered faster than you can say: “Surfer SEO”.
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SEO Testing Tools

Take your SEO to the next level with real-AB testing in SEO. Run real tests to help inform your SEO strategy to maximise your performance.

SEOTesting.com

SEOTesting was developed to help marketers save time & improve traffic through SEO testing. Connect directly to GSC and see the impact your SEO tests have on traffic without having to pull any data into Google Sheets or Excel.
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Search Pilot

The SearchPilot platform lets you discover exactly which SEO changes to your website result in an uplift to your search traffic
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SEO Case Study & Testing Database

Find real-world case studies to kickstart your SEO strategy with this epic database from Adam Gent.
Coming soon

Ecommerce link building tools

Whether you like it or not. You need links, and it’s hard. Here are the best tools to make it as easy as it can be though.

Sourcee

Stop manually searching for relevant journalist requests. Sourcee finds them for you and let you know as soon as they get posted - even pulling in relevant HARO requests.
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Buzzstream

BuzzStream is an end-to-end outreach platform that helps you stay organized and grow your digital PR and link building results, whether you’re a team of one or one hundred.
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Hunter

Find almost anyone's email address with Hunter. They use a combination of proprietary technology and artificial intelligence to find, verify, and enrich contact details.
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Woocommerce SEO Tools & Resources

Learn more about my way of workings by reviewing some of the recent success I’ve had with brands from all over the world in these case studies.

Rankmath

With little history of SEO on site but extensive Google Ads data, a content-led SEO approach brought a huge increase in sales from organic search for the brand.
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Link Whisper

With little history of SEO on site but extensive Google Ads data, a content-led SEO approach brought a huge increase in sales from organic search for the brand.
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Woocommerce SEO Course (coming soon)

With little history of SEO on site but extensive Google Ads data, a content-led SEO approach brought a huge increase in sales from organic search for the brand.
Learn more

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