SEO can be super important for Shopify stores like yours to get noticed and increase your sales.
Although Shopify offers basic SEO features like sitemaps and customisable meta tags, these aren’t enough to stay ahead of the curve in a competitive market like Shopify.
The good news, though, is that you don’t need an app to get started with SEO!
In fact, simple steps like writing good product descriptions and optimising images can make a huge difference.
However, as your store starts to grow, keeping up with SEO on your own can get a little tricky.
That’s where SEO apps come in. They can save you time and make SEO much easier (especially if you have limited expertise in this area). So, to help you get started, we’ve compiled 10 of the best SEO apps for Shopify to grow your business in no time.
1. TinyIMG
TinyIMG is one of the best Shopify SEO apps – and it’s not hard to see why. The app has been designed specifically to improve your store’s loading speed and performance in search engines. It can also optimize images and metadata (like meta tags and descriptions), which ensures that your store not only looks fantastic but also ranks higher in search results.
We love that TinyIMG is easy for everyone to use – from beginners to Shopify merchants who already know the ropes. It has a straightforward setup and intuitive tools that make improving your SEO a breeze.
Typically, faster loading times are essential for keeping your site visitors engaged and reducing bounce rates (the rate at which users leave your website). With TinyIMG, you can compress your images without sacrificing their quality, enable lazy loading for a faster overall page speed, and fix broken links on your site.
Pros
- Improves site speed
- Reduces the complexity of SEO maintenance
- User-friendly
- Provides you with SEO suggestions for better rankings
- The free version includes speed and image optimisation
Cons
- Limited access to features when you use the free version
- Lacks more advanced SEO tools beyond image optimisation
2. SEO King
Another of our top Shopify SEO apps is SEO King, which was created to tackle multiple aspects of SEO. This is what makes it particularly valuable for stores that have bigger product catalogues.
SEO King is best for automating tedious SEO tasks like optimizing your product descriptions, compressing images, bulk editing meta descriptions and tags, and even generating alt-text.
It also has multilingual support, which means you can expand your reach to non-English speaking users. Plus, it works perfectly for both small businesses and larger stores with hundreds of products.
So, if you want a comprehensive SEO tool that integrates seamlessly with Shopify, this is the app for you. It’s an all-in-one solution to boost your search engine rankings without spending hours fine-tuning your SEO.
Pros
- Bulk editing for meta tags, descriptions, and images
- Image optimisation
- Automatically generates descriptive alt-text
- Customisable settings
Cons
- Steep learning curve
- All advanced SEO features require a Premium plan
3. Booster SEO
Do you want an easier and hands-off approach to SEO? Booster SEO uses artificial intelligence (AI) to fix SEO errors. For example, it can optimise your metadata, repair any broken links, improve image alt-texts, and more.
What we really love about Booster SEO is that it handles SEO tasks on its own. This makes it the perfect Shopify SEO plugin if you prefer to let the app do the ‘heavy lifting’ while you focus on other parts of your business.
Plus, it automatically generates alt-text for your images, which improves your site’s accessibility. When you combine this feature with the image compression tool, you can also boost your site speed and improve your SEO rankings.
Pros
- Automatically handles basic SEO tasks like fixing broken links and optimising images
- Image optimisation and compression to improve page speeds
- The user-friendly interface makes it easy to set up
- Free version offers you useful SEO improvements like alt-text optimisation
Cons
- Doesn’t offer as many advanced or customisable options as some other SEO apps
- More advanced features like the autopilot SEO fixes require a paid plan
4. Avada
If you’ve been using Shopify for a while and you want to take your SEO to the next level, Avada is the perfect choice. With its range of advanced tools, you can make sure that your site runs smoothly and performs well on search engines.
One of the best things about Avada is that it has the ability to optimise unlimited images, which is essential for improving your site speed.
Of course, site speed is a key SEO indicator that will improve your customer’s experience on your website and help you boost your search engine rankings. In turn, this means you’ll get more organic traffic to your website, and (ultimately) more sales and revenue for your business.
Besides this, Avada can fix 404 errors to prevent you from losing traffic because of broken links and provide you with a thorough SEO audit. This will help you to identify any areas of improvement, so you can take your store’s success to new heights.
Pros
- Includes more comprehensive and advanced SEO features
- 24/7 customer support
- Unlimited image optimisation
- User-friendly interface
Cons
- The premium plans may be expensive for smaller businesses
- The free version can be limiting
5. Smart SEO
Smart SEO is super comprehensive and will help you improve your Shopify SEO in no time.
Firstly, the app is easy to find and install through the Shopify app store. It’s great at writing SEO-friendly meta titles and descriptions and uses ChatGPT-4 Turbo.
It can also optimize your images for faster loading times, and find and repair broken links. But that’s not all! Smart SEO’s real strength lies in its approach to backlink strategies.
The app’s built-in backlink strategy is designed to improve your site’s authority. In turn, this boosts your visibility on search engines. It also integrates structured data with JSON-LD, which means you’ll have much richer snippets on search results pages.
Pros
- Generates SEO meta tags, titles, and descriptions
- Allows for image optimisation
- Builds backlinks for better site authority
- Integrates JSON-LD for better search engine visibility
Cons
- The premium plans are somewhat limited
- The subscription plan can be complicated for new users
6. Tapita
Another strong contender for the best SEO app for Shopify is Tapita, which is a fantastic choice if you want to optimise your site without disrupting its functionality. Although the site can help to speed up your store and optimise images, its most impressive feature is its keyword research tool.
The keyword research tool enables you to find the best keywords for your products and your target audience. As a result, you can ensure that your store will rank higher in the search engine results pages (SERPs) for the most relevant keywords.
Tapita’s research tool helps you discover keywords that will attract more organic traffic to your store while having the least competition possible. The keyword suggestions are also based on your product range and existing content. That means you can easily incorporate them into your product pages, blogs, and metadata for a more targeted approach to SEO.
Pros
- Advanced keyword research for better targeting
- One-click speed optimisation and image compression
- Detailed SEO audits to find areas on your site for improvement
- The free plan offers up to 900 image optimisations a month
Cons
- The keyword research is more comprehensive in paid plans
- Paid plans can be confusing depending on your Shopify plan
7. SEO Manager
SEO Manager is an SEO app for Spotify that is packed full of great features for you to take advantage of. But what we really love about this app is its user-friendly interface.
Even if you have limited experience with SEO, the app’s navigation is intuitive. Plus, it includes step-by-step guides that make optimising your store easier than ever. In fact, you can manage every aspect of your store’s SEO from one centralised dashboard.
Another standout feature of the SEO Manager app is its advanced SEO analysis tool. This tool generates detailed reports on how well your store is optimised and highlights any areas that you may need to improve. With this, you can fine-tune your content to make sure it meets search engine best practices.
Finally, SEO Manager includes tools for finding and fixing broken links and managing redirects. This helps to prevent potential traffic loss that is caused by 404 errors.
Pros
- Comprehensive SEO tools for all users
- Detailed SEO reports with actionable suggestions
- Easy to set up with a user-friendly interface
- Helpful support and resources for optimising your store
Cons
- Slight learning curve for new users
- Free plans offer limited SEO features
8. SearchPie
If you’re looking for a Shopify SEO app that is designed to help beginners optimise their stores, then you won’t have to look any further than SearchPie. It focuses on simplicity and ease of use, which makes it perfect if you’re new to Shopify or SEO.
So, what makes SearchPie the ideal SEO companion for beginners? Well, the app features automated SEO recommendations that scan your Shopify store and provide you with suggestions for improving your current SEO strategies. This can include working on things like meta tags, image alt-text, and URL changes. In turn, you can get started on improving your SEO without needing to be an expert.
Another one of our favourite features is its real-time SEO monitoring. This feature tracks your SEO performance and sends you alerts whenever SEO issues come up. So, by using this feature, you can stay proactive about maintaining your store’s SEO health. You can also fix any problems before they impact your search engine ranking.
Pros
- Automated SEO recommendations to help beginners
- Bulk editing tools for easy optimisation of multiple pages
- Real-time SEO monitoring with alerts for SEO issues
- Sitemap generation to help improve search engine crawling
Cons
- Limited advanced features for more experienced Shopify users
- Some features are only available as part of SearchPie’s paid plans
9. Schema Plus for SEO
Schema Plus is a great Shopify SEO tool that is designed to boost your store’s visibility on search engines by implementing schema markup (also known as structured data). This helps search engines understand your content better, which improves your chances of getting rich snippets on the SERPs, like product ratings and pricing.
The app even offers you customisable schema markup options. This allows you to tailor your structured data to your specific needs and improve your SEO performance. However, if you don’t have the experience, then there’s no need to panic.
Schema Plus can automatically add structured data to your blog pages, product pages, and products. It also supports multiple types of schema, including product, article, breadcrumb, and local business schema. Of course, all of these can contribute to better search engine visibility.
What really sets this app apart is that it supports the Google Rich Results Test. That means you can check if your pages are eligible for rich snippets and make any adjustments as you need to. Additionally, there are automatic updates to the app so you can rest easy knowing that your Shopify store will always be compliant with the latest Google guidelines and schema requirements.
Pros
- Automatic schema markups for SEO beginners
- Supports a range of schema types
- Custom schema options for more customisation
- Regular updates to ensure your store is compliant
Cons
- Limited to schema-related SEO features
- There’s a learning curve if you want to implement custom schema options
10. Yoast SEO
Yoast SEO is one of the most popular apps for Shopify. It comes with a range of comprehensive SEO tools to help optimise your store’s on-page SEO. One of the greatest features of Yoast SEO’s app is the SEO analysis and content optimisation tools.
With this feature, the app can provide real-time feedback on how well your product and blog pages are optimised for search engines. It can also help you create meta titles and descriptions, target the right keywords, and make sure your overall content is SEO-friendly.
Additionally, Yoast includes advanced readability checks, which is great for search engines and your users. It ensures the content is easy to read and engaging for all the visitors to your site.
Plus, with Yoast’s XML sitemap generation, you can generate sitemaps to help search engines crawl and index your site more easily. It even integrates with Google Search Console so you can monitor and improve your site’s performance directly from the app.
Pros
- Easy-to-use step-by-step SEO recommendations
- Helps to improve readability and SEO at the same time
- Regular updates to the app in line with Google’s guidelines
- Great for beginners and more experienced Shopify users
- Provides you with suggestions for on-page SEO and keyword optimisation
Cons
- Some features are only available in the paid version
- Limited to on-page optimisation
Non-App SEO Tools For Shopify
Although Shopify SEO apps can handle tons of optimisation tasks, there are plenty of non-app tools you can use to bolster your SEO strategy.
Some of the best non-app SEO tools you can use for Shopify include:
Google Analytics
Google Analytics is a free tool that gives you more detailed insights into how your visitors interact with your website. It can help you track where traffic is coming from, the demographics of the users, and even how they interact with your site.
You can then use this data to optimise your high-traffic pages and refine your content strategy.
Ahrefs
Ahrefs is one of the best tools you can use for keyword research. It’s also amazing for backlink building and monitoring your competitors.
If you own a Shopify store, you can use Ahrefs to find more profitable keywords and build more high-quality backlinks. Plus, with its site audit feature, you can use it to easily identify technical SEO issues.
Semrush
Semrush is more than just an SEO tool. In fact, it’s an all-in-one for SEO, content marketing, and PPC analysis.
This program is perfect for keyword research, tracking your rankings, and so much more. Plus, you can use it for your Shopify store to find content gaps and monitor organic traffic trends. You can even use it to target specific keywords to improve your visibility in the SERPs.
Why Is SEO Important For Shopify?
So, why exactly should you put so much effort into your store’s SEO?
Well, SEO helps potential customers find your store in the search engine results. So, when people search for stores like yours on Google or other search engines, having good SEO helps ensure that your store appears higher in the SERPs. In turn, this leads to more visitors, higher traffic, and (of course) more sales!
For Shopify stores, SEO is even more important because there is a ton of competition. With thousands of merchants selling products similar to yours, SEO gives you a competitive edge by making your store more visible.
FAQs
Do you need an SEO app for Shopify?
No, you don’t need an SEO app for Shopify. But using one can make a big difference.
Although Shopify does have some basic SEO features, they are incredibly limited and will only cover basic SEO. In some cases, it may not even be enough to improve your rankings in the SERPs. So, if you want to make a difference in your rankings, it’s necessary to use SEO apps for more advanced tasks.
Does Shopify automatically do SEO?
Shopify can do some basic SEO for you, such as generating sitemaps and creating meta tags. Still, it doesn’t do everything. Rather, you’ll still need to manually adjust certain things like your product descriptions, alt texts, and headings for even better SEO results.
Do I need Google Analytics if I have Shopify?
If you’re serious about growing your business and you have some expertise in SEO, then using Google Analytics may be helpful. Compared to Shopify, Google Analytics can give you much more detailed insights into your store’s performance.
With these insights, you can easily track how people find your website, their behaviours while they’re visiting, and even which pages are most popular. You can then use your Shopify SEO apps to improve areas where your SEO optimisation may be a little lacking.
Final Thoughts
Investing in SEO for Shopify is one of the best ways to ensure sustainable business growth in the long run. Plus, it can help you become more successful in the midst of a sea of other competitors.
So, by optimising your site, you can enjoy a range of benefits—from driving more traffic to improving your customer’s overall shopping experience.