Freddie Chatt

How to fix your Shopify product URL structure for better SEO performance

Shopify’s native product URL structure is less than ideal for SEO. This is the most common SEO issue out of the box with Shopify.  It will create multiple URLs for each product depending on which collection it is in.  This means you have multiple, duplicate URLs for every product – which can harm your potential …

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Ecommerce keyword research: A simple 4-step process that helped us reach 100,000 visitors

Ecommerce keyword research directs your SEO strategy. It enables you to know what pages to create, what content to create and most importantly the type of content to create to give you the best chance to rank in search engines. It can also help you understand the size of your SEO opportunity for your ecommerce …

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Ecommerce Content Marketing: From zero to over 1 million visitors a year

Are you creating content for your online store… …but it’s just not getting many views? You know content should be helping your business grow, but yours isn’t getting the traction it needs? A common misconception is that you need to write more often to get more traffic. But in reality… Content needs to be targeted …

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Branded SEO: The Often Overlooked (yet easy) Traffic Opportunity

As SEO’s we often focus on non-branded terms as ‘brand’ is often owned by a different department. This highlights the importance of a business-wide integrated SEO strategy.  Branded searches often: And you might be missing out.  Go take a look at your branded keywords. Where don’t you rank? Where does your homepage rank low on …

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7 Clearscope Alternatives: Choosing The Right Content Optimization Tool

Clearscope remains a popular, effective SEO tool, recognized for helping writers and marketing professionals alike produce perfectly optimized content for their clients or business. It’s a useful tool in the content creation process, but is it the best? Let’s find out! What is Clearscope? Clearscope.io is a keyword research and content optimization tool. Clearscope grades …

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Using Unsplash For Link Building: An Untapped Opportunity For Brands

Link building is one of the hardest parts of SEO. Scaling link building is even harder. Gaining consistent links on autopilot is one of the dreams most brands looking to capitalise on the vast amounts of organic traffic out there. This idea was inspired by Patrick Coddou of Supply – who showed just how powerful …

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International SEO Case Study: Growing an ecommerce brand into new markets

One of the untapped opportunities for many ecommerce brands is international SEO. That said, as with most SEO strategies, it’s not always the easiest to execute and takes time to see the value of your effort. Whether you already have dedicated international sites or are looking to take an opportunity to expand, I’ll show you …

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The TOP Framework: Prioritise Content That Drives Sales

Keyword research is getting easier.  Combine Ahrefs and Keyword Insights and you can have hundreds of content options in a few hours.  Now what?  Should I create content with the highest search volume?  Or how about the ones that have the lowest ‘difficulty?  This is the situation I was in when building my own ecommerce …

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