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Freddie Chatt

How to fix your Shopify product URL structure for better SEO performance

Shopify’s native product URL structure is less than ideal for SEO. This is the most common SEO issue out of the box with Shopify.  It will create multiple URLs for each product depending on which collection it is in.  This means you have multiple, duplicate URLs for every product – which can harm your potential […]

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Ecommerce keyword research: A simple 4-step process that helped us reach 100,000 visitors

Ecommerce keyword research directs your SEO strategy. It enables you to know what pages to create, what content to create and most importantly the type of content to create to give you the best chance to rank in search engines. It can also help you understand the size of your SEO opportunity for your ecommerce

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Ecommerce Content Marketing: From zero to over 1 million visitors a year

Are you creating content for your online store… …but it’s just not getting many views? You know content should be helping your business grow, but yours isn’t getting the traction it needs? A common misconception is that you need to write more often to get more traffic. But in reality… Content needs to be targeted

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Branded SEO: The Often Overlooked (yet easy) Traffic Opportunity

As SEO’s we often focus on non-branded terms as ‘brand’ is often owned by a different department. This highlights the importance of a business-wide integrated SEO strategy.  Branded searches often: And you might be missing out.  Go take a look at your branded keywords. Where don’t you rank? Where does your homepage rank low on

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SurferSEO vs Frase – Which is Best for Content Optimization?

The leading prestige tools available for high-end search engine optimization give us a choice that can be genuinely eye-watering. With such a competitive market making an informed decision based on the finer points of SERP analyzer tools that offer such competitive packages can pose more of a headache than writing competitive content itself. To help

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SurferSEO vs Clearscope – Which Is Best For Content Optimization?

Competition is high in the market for SEO tools, and each platform offers similarly useful tools while carving out a niche to set them apart from competitors. We all want relevant and valuable content, which any run-of-the-mill content optimization tool can provide. However, we need to decide which one has the unique tools that best

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6 Klaviyo Alternatives: Choosing The Right Ecommerce Email Marketing Tool

The globally acclaimed marketing automation platform Klaviyo was founded exactly ten years ago, in 2012, in Boston, Massachusetts. In the past decade, Klaviyo has repeatedly demonstrated the ability to provide personalized marketing services for its customers with a proven success rate. Online store owners rely on dedicated eCommerce marketing to expand their presence and attract maximum traffic

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7 Clearscope Alternatives: Choosing The Right Content Optimization Tool

Clearscope remains a popular, effective SEO tool, recognized for helping writers and marketing professionals alike produce perfectly optimized content for their clients or business. It’s a useful tool in the content creation process, but is it the best? Let’s find out! What is Clearscope? Clearscope.io is a keyword research and content optimization tool. Clearscope grades

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Image Link Building with Unsplash: An Untapped Opportunity For Brands

Link building is one of the hardest parts of SEO. Scaling link building is even harder. Gaining consistent links on autopilot is one of the dreams most brands looking to capitalise on the vast amounts of organic traffic out there. This idea was inspired by Patrick Coddou of Supply – who showed just how powerful

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