Do you want to elevate your ecommerce business and enjoy better search engine rankings?
One of the best ways to go about this is by investing in ecommerce SEO services. But what is ecommerce SEO exactly, and how can it help your ecommerce store?
Let’s find out!
In this article, we’ll take a closer look at ecommerce SEO, why you should be implementing it, and the many benefits it has to offer!
Understanding Ecommerce SEO
Ecommerce SEO involves a range of practices that aim at improving search engine results by fine-tuning your website.
It is very similar to normal SEO (search engine optimisation), except the practices are specifically geared towards ecommerce sites.
The 10 Benefits of Ecommerce SEO
Ecommerce SEO offers a wide range of benefits to those who choose to invest in it. Some of the major benefits you can look forward to include:
1. More organic traffic to your site
Ecommerce SEO aims to improve your search engine rankings by optimising your website, which in turn increases the amount of organic traffic to your site.
Additionally, this boost in traffic doesn’t just come from search engine results pages; it also comes from other websites that provide links to your site.
And what’s the best thing about organic traffic? It’s free!
2. Increased conversion rates
With an increase in organic traffic usually comes an increase in sale conversion rates. This is because organic search results typically yield site visitors who are ready to purchase, not just window shop.
SEO also considers the marketing funnel and nurtures a user’s buying journey through all stages, from awareness and research to action.
The result? Increased conversion rates, more sales, and more profits for your business. All you need to do is just make sure that you’re ready for the growth you’ll undoubtedly experience when receiving this targeted traffic.
3. A better experience for users
Effective ecommerce SEO practices include fast loading speeds, the inclusion of valuable content, and easy navigation. All of these things improve the overall experience for users visiting your site.
As a result, users will be more willing to spend more time on your site, and your chances of them visiting again in the future will naturally increase.
4. Better search engine results
At the end of the day, the main goal of any SEO campaign is for your site and its pages to rank higher on search engine results pages (SERPs). Appearing near the top of SERPs boosts brand and site visibility, which means more traffic, more conversions, and increased authority in your niche.
Better search engine results are achieved by implementing practices like keyword research, link building, and providing relevant, useful content.
5. Cost-effectiveness
One of the best things about ecommerce SEO is that it’s extremely cost-effective. This is because most SEO practices can be implemented relatively quickly, and modern SEO tools are easy to use. Even some of the top-rated digital marketing agencies in the world offer affordable SEO packages.
No matter your marketing budget, there is always room for you to include ecommerce SEO. When compared to things like social media marketing and Google ads, SEO is very reasonably priced. Plus, since it focuses on long-term, sustainable results, your investment will quickly be recouped.
6. More interactions with potential customers
Even if users that click onto your website don’t buy anything, it doesn’t mean that they won’t perform other actions, like:
- Reading a blog post
- Signing up for your newsletter
- Sharing your product pages with friends and family members
- Coming back to visit your website again at a later stage
- Checking out your social media
Remember to provide opportunities on your website to nurture a long-lasting relationship with potential clients. This means ensuring that links and relevant pages are easy to find.
7. Gain an edge over your competitors
In the past decade or so, ecommerce websites have experienced a major boom. More and more people are choosing to shop online, and today, there are over 30 million digital stores to choose from. While there is a lot more opportunity, there’s also a lot more competition.
So, how do you get your online store to stand out among the crowd?
Ecommerce SEO gives you an edge over your competition thanks to its focus on getting your site to rank higher in search engines. If you appear higher in SERPs than your competition, potential customers are far more likely to click on your site.
8. Improved credibility
Most people feel a sense of trust towards websites that appear at the very top of search engine results – even more so than the paid ads that appear before the organic results. Therefore, you can improve your brand’s credibility and authority by investing in ecommerce SEO services.
While it can be difficult to reach the top three spots, especially if you’re in a highly saturated, appearing on the first page of search results should be a goal for all ecommerce businesses.
9. Elevated branding
Branding plays an essential role in your ecommerce site’s overall success. You want as many people as possible to be able to recognise your brand’s name and logo. Even if people aren’t clicking on your website, they may still be taking notice of your brand’s appearance in search results.
This elevates your branding and ensures your online business is as ‘familiar’ as possible to potential customers.
10. Long-term results
One of the best things about ecommerce SEO is the long-term results you’ll undoubtedly enjoy.
Unlike paid advertising, SEO offers sustainable results that last for many years, provided you perform regular technical SEO maintenance.
SEO allows ecommerce businesses to grow exponentially thanks to increasing organic traffic and improved brand awareness.
How to Benefit from Ecommerce SEO
Do you want to experience all the incredible benefits of ecommerce SEO? Then, it’s time to start implementing a few ecommerce SEO strategies. Some of the most effective SEO strategies include:
Use relevant keywords
Through thorough keyword research, you can determine which keywords are the most relevant for your target audience and niche. Target keywords should be inserted as naturally as possible into your website text – you never want to fall victim to keyword stuffing.
Keep your website structure simple
No one will stay on your ecommerce website for very long if it is difficult to navigate. This is why it’s important to maintain a simple website architecture with easy-to-find category pages.
Always build your website with the end user in mind. Remove any unnecessary clutter from your site and ensure that the design is sleek and not too distracting.
Use backlinking strategies
By using a combination of internal links and external links, you’re able to provide your website with more authority. Link building is a simple yet effective tool within any ecommerce SEO strategy, but it is essential to use the right links.
The last thing you want to do is use broken links that can affect your search rankings.
Produce high-quality content
If you want to keep potential customers on your ecommerce website for longer, it should be filled with valuable content that abides by Google’s E-E-A-T guidelines, including blogs and product information.
Your copy should be written by a professional so that it’s not only easy to read but also informative and authoritative.
Update your content and release new blogs regularly to ensure your website stays fresh and up-to-date.
Keep your product pages original
When you have loads of similar products, it’s very tempting to simply copy and paste product descriptions. However, this could result in search engines flagging your website for plagiarism. You want to ensure that all the copy on your ecommerce site is 100% unique.
Also, make sure that you provide relevant, valuable information about the products. Keep the user’s search intent in mind, and don’t include long, rambling paragraphs that are hard to read.
Improve loading speed
No one has time to wait for a website page to load. Ensure your pages are loading between 0 and 2 seconds if you want to experience improved SEO rankings, enhanced user experience, and higher click-through rates.
If your website pages take longer than 3 seconds to load, consider optimising your images and enabling browser caching.
Are you sold on ecommerce SEO?
Ecommerce SEO is one of the most effective ways to boost your website’s ranking in Google search results. While you can implement some of the above-mentioned SEO practices on your own, it’s always recommended that you make use of a reliable digital marketing agency.
The sooner you start implementing ecommerce search engine optimisation, the sooner your ecommerce business will enjoy the benefits. So don’t wait to get started!
If you aren’t already using ecommerce SEO strategies, you are essentially allowing your competition to get ahead of you.
Remember that SEO strategy results can take a few months to kick in, so practice patience when growing your online store. The results will be 100% worth it!