SEO is hard.
With hundreds (thousands?) of ranking factors, it can be confusing to know where to focus your energy or even where to begin.
From working in-house growing an ecommerce brand to over £10m revenue, to working with hundreds of clients and building my own DTC brand to six figures all through SEO – I’ve seen what works and what doesn’t in this industry.
Instead of reading another book or blog post, I’ve put together a free 10 day EPIC action-packed SEO insights series. I guarantee you will learn at least one new thing (if not a hundred) from signing up.
With this outline in hand, I emailed some of the best people I know who are genuine SEO experts and convinced them to share their secrets with you.
This email series is for people working on a real ecommerce business who are in it for the long haul, willing to work hard and enjoy the rewards.
10 days to supercharge your SEO
Are you ready to level up your SEO knowledge?
Day 1 – Product Page SEO
Get to work on those important pages and drive traffic directly to your products.
Sponsored by: Women in Tech SEO
Insights from: Gabi Troxler, Bernard Huang, Jamie D’Alessandro, Daniel Foley Carter, Kev Wiles, Mark Williams-Cook, Liam Quinn, Montserrat Cano, Khushal Khan, Charlie Williams, Sav Szymura. Chidinma Itsuokor, Emma McTaggart, Abby Gleason, Amanda King
Day 2 – Category Page SEO
Often the highest traffic potential pages for ecommerce brands. Unlock these tips to scale your sales.
Insights from: Joshua George, Freddie Chatt, Aimee Jones, Leigh McKenzie, Edward Bate, Annika Haataja
Day 3 – Audience & Keyword Research
Knowing your audience is more important than ever, what terms do they use, what information do they want, you need to be on top of this.
Sponsored by: KeywordsPeopleUse
Insights from: Ryan Jones, Carl Hendy, Francesco Baldini, Andy Chadwick, Katie Mishner, Corina Burri, Sai Deshmukh
Day 4 – Content Strategy
Nailing your content strategy can help pull multiple levers. Content can drive links, awareness and an insane amount of traffic, so do not neglect it.
Sponsored by: Search Atlas
Insights from: Amanda Walls, Monty Mathur, James Brockbank, Edd Dawson, Davor Bomeštar, Dan Brooks, Tristan Zheng, Jan Caerels, Tom Brook, Charlie Williams, Josh Piepmeier, Nate Matherson, Matthew Hutchinson, Garrett Sussman, Kavi Kardos, Sehar Altaf, Mathias Noyez, Otuto Umeji, Sarah McNaughton
Day 5 – Technical SEO
A small technical mistake can deindex your entire site, don’t listen when people say it isn’t important.
Sponsored by: Screaming Frog
Insights from: Dan White, Emilija Gjorgjevska, Stevy Liakopoulou, Nikki Halliwell, Ebere Cecilia Jonathan, Andy Frobisher, Gerry White, Glen Allsopp, Fabian Pfluger, Suganthan Mohanadasan, Sonia Beroud, Marie Turner, Luce Rawlings, Isaline Muelhauser, Liraz Postan, Simone De Palma, Ilana Davis, Ash Nallawalla, Nick Smith, Leonie Mann, Orit Mutznik
Day 6 – Link Building
Links are important. Always have been, and always will be. But it has been one of the areas that has changed the most in recent years, so stay up to date here.
Sponsored by: Linkifi
Insights from: Chris Panteli, Kai Cromwell, Nathan Gotch, Alex Horsman, Andy Smith, James Taylor, Connor Gillivan, Jamie I.F., Amy Irvine, Lauren Hewitt-Crabb, Ellie Morgan, James Norquay
Day 7 – Analytics
Is your SEO strategy working? How can you easily tell what tactics are getting your results. Find out in the analytics day.
Sponsored by: seotesting.com
Insights from: Ben Luong, Tory Gray, Kyle Rushton McGregor, Ivan Palii, Elias Dabbas, Marco Giordano, Jonathan Moore, Sarah Presch
Day 8 – International SEO
This is one of my favourite parts of SEO and is often underestimated. Unlocking international growth will seriously scale your organic channel.
Sponsored by: Ahrefs
Insights from: Montserrat Cano, Freddie Chatt, Veruska Anconitano, Owain Lloyd-Williams, Isaline Muelhauser, Kira Khoroshilova, Raquel González, Heba Said
Day 9 – CRO
Getting more money for the traffic you get will only further increase your ROI. Some absolute gems in here.
Insights from: Mike McDonnell, Emma Russell, Sarah Presch, Ryan Webb, Oliver Kenyon, Adam Dunning, Rich Page, Tim Ranscombe, Saumitra Dixit, Luce Rawlings, Jessica Meyers, Giulia Panozzo
Day 10 – BONUS
Sometimes tips don’t fall neatly into a category, but offer an even bigger chance to scale with SEO so we end with some absolutely huge tips.
Insights from: Grace Frohlich, Piotr Olesson, Lana Phillips, Roxana Stingu, Mikael Araújo, Liv Day, Lauren Irwin, Sophie Brannon, Jasmine-Jade O., Rosemary Osuoha
Learn from the Summer of SEO email series, for FREE!
Each email from the 10 day email series includes actionable tips and insights that get you real results. If you’re looking to just read inspirational emails this won’t be for you. Prepare to work.
- How to find untapped keyword opportunities for your brand
- Speed up your site for SEO and CRO benefits
- Build powerful links with your existing images
- The one thing your category page is really missing
- Grow your brand as well as your SEO
- 10x your product page traffic
- Steal traffic from your competition
- How to create blog content that drives sales as well as traffic
- A page that drives 20% conversion rate
- Build links that actually make an impact for your traffic
- How to track your SEO performance
- Plus a crazy amount more…