About Freddie Chatt

SEO Consultant, DTC Brand Owner & Ecommerce Awards Judge

I’m Freddie, an ecommerce SEO consultant. I’ve been doing this for over a decade now, and honestly, I’m a bit obsessed with it.

My journey started at Amara, where I spent five years building their SEO channel from virtually nothing to over £10m in annual revenue. That experience taught me what actually moves the needle for ecommerce brands (spoiler: it’s not just traffic). Since going freelance in 2020, I’ve been helping online stores grow through search, often doubling their organic traffic within six months.

Here’s the thing that makes my approach different: I run my own ecommerce brand, Village Cricket Co. It’s my testing ground. If a strategy doesn’t work for my business, I’m definitely not recommending it to yours.

I also write Search to Sale, an ecommerce SEO newsletter (trusted by SEOs at Lego, Gymshark, Target, Adidas and more), and somehow ended up as a judge for the UK Ecommerce Awards. My work’s been featured in places like Search Engine Land and Ahrefs, and Brian Dean once called me “legit,” which I’m still dining out on.

Relied on by those who know

My work and comments have been featured in major publications including Detailed, Search Engine Land, Ahrefs, Moz, Search Engine Journal and Entrepreneur.

I love sharing my knowledge and have been interviewed in podcasts including The Brand Builder Show, Ecommerce Masterplan, Wizards of Ecom and SERPs of the Week.