AI search is now sending real traffic to ecommerce stores. And that traffic converts at 10-15% compared to under 2% for regular Google organic. ChatGPT processes 50 million shopping-related queries every single day. AI traffic to ecommerce sites surged 1,300% during the 2024 holiday season. And yet only 16% of brands are doing anything about […]

The market is flooded with AI SEO tools. The problem is that most of them promise more than they deliver. Is it a tool that uses AI to help your processes? Or is it a tool that claims it creates ‘human’ content? A marketing team might claim its tool can produce perfectly optimised, ready-to-publish content

The leading prestige tools available for high-end search engine optimisation give us a choice that can be genuinely eye-watering. With such a competitive market making an informed decision based on the finer points of SERP analyser tools that offer such competitive packages can pose more of a headache than writing competitive content itself. To help

Whoever ran Craftd’s SEO campaign recently deserves a raise. Based on estimates (of traffic, conversions and AOV) – Craftd could have added over £2m in annual revenue from organic search from their work over the last 18 months. Quick note: I did not work on this. I have no idea who did. I’ve just taken

Most SEO case studies are aspirational. They often show you how said company achieves millions of visitors per month – which is always interesting. But often show very top-level strategies and often miss the millions of dollars of budget many of these companies have spent on SEO. So I wanted to build out a fuller

Link building is one of the hardest parts of SEO. Scaling link building is even harder. Gaining consistent links on autopilot is one of the dreams most brands looking to capitalise on the vast amounts of organic traffic out there. This idea was inspired by Patrick Coddou of Supply – who showed just how powerful

SEO can be super important for Shopify stores like yours to get noticed and increase your sales. Although Shopify offers basic SEO features like sitemaps and customisable meta tags, these aren’t enough to stay ahead of the curve in a competitive market like Shopify. The good news, though, is that you don’t need an app

Google ranking fluctuations are the changes in where your website appears in the search engine results over time. These fluctuations are super common and can happen at any time for various reasons. But for website owners, they can still be incredibly stressful to deal with! Not only do they directly impact your site’s visibility, causing

One of the untapped opportunities for many ecommerce brands is international SEO. That said, as with most SEO strategies, it’s not always the easiest to execute and takes time to see the value of your effort. Whether you already have dedicated international sites or are looking to take an opportunity to expand, I’ll show you

For Shopify stores selling more than a handful of products, collection pages are by far the biggest commercial traffic opportunity for SEO.  They should be your complete focus to start with.  You’re on Shopify – your technical SEO is probably sound. Your content can wait. Your links can wait.  I’m currently in the process of